Built on Partnership. Focused on Growth.
Helping B2B companies build marketing with clarity, confidence, and purpose.
We believe organizations don’t need more marketing–they need stronger marketing functions.
The strongest marketing is built through partnership. We begin by understanding your business. Through thoughtful questions, careful listening, and constructive challenge, we help our clients uncover assumptions, clarify priorities, and discover opportunities they may not have seen before. From there, we work alongside them to build the clarity, direction, and structure that transforms marketing into a trusted business function.
Our best work happens when our clients are actively engaged in the process. We bring an objective outside perspective, a structured methodology, and decades of executive marketing experience to guide meaningful conversations that create clarity and alignment. Our clients bring their knowledge of the business, their expertise, and their vision for the future. Together, we build a marketing function that reflects the heart and soul of your business, aligns with your goals, strengthens collaboration, and gives leadership the confidence to pursue new opportunities.
MEET OUR FOUNDER
Evelyn Hicks
Marketing Executive | Organizational Builder | Business Advisor
For more than 30 years, Evelyn Hicks has partnered with executive leadership teams to build marketing organizations that support business growth. Across manufacturing, industrial, construction, transportation, environmental, and other complex B2B industries, she has helped companies navigate growth, acquisitions, transformation, and changing market conditions while building marketing that supports long-term business growth.
Throughout her career, Evelyn has helped leadership teams establish marketing for the first time, strengthen existing functions, and reposition marketing to support its next stage of growth. She brings clarity to complexity by aligning business strategy with marketing strategy, strengthening sales and marketing alignment, and building the structure businesses need to grow with confidence. Her role has remained remarkably consistent: Building marketing into a trusted business function.
Today, Evelyn partners directly with CEOs and leadership teams as a business advisor and fractional marketing leader, helping organizations strengthen existing marketing functions or build them from the ground up. Her approach is practical, collaborative, and focused on leaving organizations stronger than she found them – with the leadership, structure, and confidence to continue growing long after the engagement has ended.
